All kids love Super Heroes and through their website www.heinzafterschoolheroes.co.uk, Heinz has just livened up kids teatimes by introducing a Heinz After School Heroes promotion that runs until 1st November 2015. By teaming up with DC Comics, kids nutrition has just become very exciting indeed. Kids will be inspired by sight of world famous Super Heroes appearing on tasty tins of Beanz, Spaghetti, Tomato Soup and Tomato Ketchup, including reduced sugar and salt options to keep meals healthy.
Super Hero inspiration
Parents who worried about getting their kids to eat a balanced meal after school, now have their lives made a little easier with the help of Batman, Superman and Wonder Woman, who’ll feature on promotional packs. The offer will run in supermarkets and stores and be promoted online and on television. Kids will be able pretend they have a Super Hero guest to tea, as their parents enter the free Winning Moments prize draw by visiting HeinzAfterSchoolHeroes.co.uk and entering their details and promotional code. Anticipation will build as the household waits to find out if they’ve qualified for one of the prizes on offer. This super promotion encourages families to buy the brand and shows how promotion and marketing can be made inventive, inspiring and fun.
Entrants must be over 18, but the 2000 prizes including 1,000 Warner Studios goodie bags and 1,000 DC Comics and Super Friends DVD’s are definitely aimed at kids, who’ll be overjoyed if they’re amongst the lucky winners to receive a Super Hero gift. Like all great competitions with a wide range of prizes, there is, of course, a star prize which will see the winner jetting off on a family holiday to Los Angeles, taking a VIP tour of Warner Bros. Studios and visiting the Six Flags Magic Mountain theme park.
This campaign is summed up well on http://www.heinzafterschoolheroes.co.uk with the slogan ‘making teatimes great’. As kids enjoy their favourite Super Hero meal, they’ll be getting good nutrition, as well as fuel for their imaginations.